RaiseCapital Blog
by RaiseCapital.com | Posted on May 20, 2008
Many small-business owners think of retirement savings and other forms of investments as something distinctly separate from their own business. The traditional investment mindset is: grow your business by seeking capital and invest your personal funds in stocks, bonds, real estate and other investment vehicles.
It's certainly commendable to invest and save, but the most overlooked investment—and potentially the most profitable—is your own venture.
You must realize - If you are unwilling to invest in your own business, then why should anyone else? If you don’t spend money to promote you venture, why should anyone else spend money on your venture.
How can you grow a business if you are unwilling to promote it? How can you increase revenue if you don’t invest dollars in marketing? Whether it’s a few thousand or even a few hundred, you must show the public that you believe in your business.
Obviously, posting free on RaiseCapital.com does not require anything other than taking the time to explain your venture using the platform. However, there are things that can enhance your company’s profile using the RaiseCapital.com platform that cost very little money. Some of these include:
Digital Camera - Posting photos to enhance your presentation greatly improve your chances of getting noticed. For as little as $79, you can purchase a digital camera and post photos on the site.
Web Cam - For as little as $19.99 you can purchase a Web Cam that will allow you to post a streaming video on the site. Again this greatly improves your chance of getting noticed.
Premium Services - RaiseCapital.com offers premium services that cost between $12 and $39. These services help you stand out in the crowd. Premium services can be accessed on your member home page.
Most successful small companies grow at an average of more than 11 percent annually. In fact, it's not uncommon for the value of a small business to grow 15 percent or more every year. At this rate, the value of a company can double in about five years. Very often, the best investment you can make is in yourself.
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