RaiseCapital.com

HOW TO ATTRACT INVESTORS
by RaiseCapital.com | Posted on May 15, 2008

Welcome!

This is the inaugural entry on the RaiseCapital.com blog. The blog will address issues that are important to the RaiseCapital.com community and will provide a further resource for entrepreneurs, investors and visitors to the site.

The first topic we will tackle is the most basic, namely how to attract investors. Many entrepreneurs or business owners seeking capital never get to first base because their overall presentation fails to capture the interest of the potential investor. Below we have outlined a variety of ways to make your presentation more attractive to investors. However at the outset, it is important to note the three (3) primary goals of an effective presentation:

• Gain investors' attention
  
• Give the investor essential facts
  
• Call investors to action

In order to accomplish these goals, an effective presentation must keep in mind the following:

• Keep your text presentation concise-if you do not grab the interest of the investor in the first few sentences they will not continue reading. If your presentation is too long winded, you will bore your reader. You will need to provide information that will resonate with investors.
  
• Avoid unnecessary and unprofessional flourishes-For example, crafting your presentation in ALL CAPS.
  
• Avoid Typographical Errors-It would seem that such advice is self-evident, however, we are constantly amazed at users who do not proofread their presentations.
  
• Use all the tools at your disposal-The RaiseCapital.com platform allows users to post photos and/or streaming video as part of their presentation. The platform also allows those seeking capital to post updates on their venture on their own personal blog. The unique URL feature is also a helpful marketing tool. All of these tools provide invaluable support for your presentation and can help your venture stand out amongst the crowd.
  
• Consider Using The Premium Services-Additional services (Highlighted Post, Featured Post, Showcase Posts) help your venture to further stand out.
  

By following these simple guidelines, you will improve your chances of attracting investors immeasurably.

We encourage you to review the RaiseCapital.com blog on a regular basis for continued helpful information and business insight.

 

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